ING has put a lot of effort into building a successful brand. And for our efforts we have achieved a top-100 ranking in the list of global brands along with companies such as Coca-Cola, IBM, Microsoft and GE. With a clear focus on customer-centricity, or making the customer the center of our efforts, the ING brand in the US centers around making it easier. Our brand promise to our clients in the U.S. is: “Your future. Made easier.” Making it easier permeates everything we do.

ING’s sponsorship strategy: In early 2007, ING announced its title sponsorship of the ING Renault F1 Team, making ING a major player among the Formula One Grand Prix racing circuit. Together with our title sponsorship of some of the major marathons around the world, including the ING New York City Marathon, the ING Miami Marathon, the ING Bay to Breakers and the brand new ING Georgia Marathon here in the U.S., our sponsorship strategy is bringing the ING name to millions of people.

We also understand that delivering our brand promise on the outside, starts with delivering the employee promise on the inside. Your journey at ING begins with this philosophy. Simply put, you provide the talent and drive and ING provides the opportunity and encouragement. You invest in us and we invest in you. This hand shake between employer and employee is called the Employee Value Proposition.

Having operations all over the world, ING needs to reflect its very diverse client-base to be sensitive to their needs and to be able to best adapt to their wishes. We promote a greater understanding of diversity to create an environment wherein everyone has the opportunity to fully participate in achieving business and personal success and is valued for his or her distinctiveness. To find out more about how ING creates an inclusive culture go to our Diversity section.

ING has a good history of community service and corporate citizenship. Our goal is to help the communities we live in and make them strong and vibrant. We do this through contributions in the form of grants and sponsorships, awarded through the ING Foundation, and by encouraging ING employees to volunteer with organizations they care about. Our corporate citizenship strategy is a three-pronged approach:

What will strengthen ING’s reputation in the marketplace and among customers is what sets us apart: our emphasis on financial literacy and education. Our aim is to help people become financially independent through increased understanding and comfort with financial services. Though our focus is financial literacy, we strive to balance our involvement by providing support in other areas such as the arts, human services, and civic and environmental organizations.

There are several ways employees can get involved with the community through ING: